SPAR*K develop for the event agency VITAMIN E a five day event to promote the car brand Cadillac. Among other things, a temporary American Diner is set up with a full kitchen, bar and stage, as well as various boxes for the presentation of cars and utility rooms in the underground parking garage “Unter den Linden / Staatsoper”. The scope of services included clarifying the approval capability, cooperation in the design as well as the detail planning, procurement and just in time execution within an extremely short period of time. The opening took place on November 19th, 2014.
Cadillac Experience
promotion event in a car park
Year | 2014 |
Location | Berlin Mitte |
Client | Vitamin e - Gesellschaft für Kommunikation mbH |
Size | 830 sqm |
Phases | 02 - 08 |
Status | completed |