Senseo Roadshow

Senseo – synonym for good coffee – is launching a road show through Germany and Austria. SPAR*K executes and coordinates the specially designed truck. The Roadshow truck with a comfortable lounge is traveling through various German cities and invites customers to taste and inform themselves about the many varieties of coffee from Senseo at every stop.
Furthermore, two mobile Senseo – Bars were developed for both Germany and Austria. The modular bar elements can easily and quickly be assembled by two promoters for different occasions. They can easily be stored in a van and embody perfectly the corporate design of Senseo.
The concept came from the renowned creative agency Vitamin e, SPAR*K was responsible for the planning and implementation of the project.